deadline: 2 proof points
Rows on the facts page whose own text or source section carries "deadline". The product name links the page with the full text. All skills.
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| Head of Marketing, TwentyThree | TwentyThree TwentyThree, an integrated video marketing platform for digital marketers | A global launch six weeks out and at risk, and a marketing team of 10-12 that needed stabilising. Joined on a short contract to get it over the line. | Rescue the launch on the 6-week deadline and leave the team with a structure that held. | Implemented OKRs, crystallised the USPs and introduced a lightweight reporting and planning structure. Produced video content. Set up a content and events calendar, including quid-pro-quo streaming rights for TechCrunch Disrupt. | Global launch rescued on the deadline. Team stabilised. The contract was extended to the end of the engagement. | May 2016 - Oct 2016 | turnaround, launch, marketing, startup, team leadership, deadline |
| Head of New Media, Host Europe Group | GX Networks Rename of a publicly listed company | Due to a sale the brand name had gone and the company, a Plc, needed a new one in five weeks. It landed on his desk although he ran online, not brand: known for getting things done. | Rename a publicly listed company, end to end, in five weeks. | The hardest part was agreeing the name; as an old internet company there were domain names and trademarks lying around, which gave options. Then execution: brand identity, corporate website, campaigns, office signage, stationery, email signatures, lawyers, and the stock market ticker. | Done in five weeks. The company became GX Networks. | Jan 2006 - Jun 2008 | brand, domains, deadline |