TwentyThree
Proof points: 1
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| Head of Marketing, TwentyThree | TwentyThree TwentyThree, an integrated video marketing platform for digital marketers | A global launch six weeks out and at risk, and a marketing team of 10-12 that needed stabilising. Joined on a short contract to get it over the line. | Rescue the launch on the 6-week deadline and leave the team with a structure that held. | Implemented OKRs, crystallised the USPs and introduced a lightweight reporting and planning structure. Produced video content. Set up a content and events calendar, including quid-pro-quo streaming rights for TechCrunch Disrupt. | Global launch rescued on the deadline. Team stabilised. The contract was extended to the end of the engagement. | May 2016 - Oct 2016 | turnaround, launch, marketing, startup, team leadership, deadline |
Tell me about TwentyThree
source: Tom's own account
TwentyThree was an integrated video marketing platform built for digital marketers. I joined as Head of Marketing on a short-term contract, initially six weeks and extended to the end of the year, to rescue a global launch.
Key achievements:
- Rescued global launch on a 6-week deadline
- Stabilised a 10-12 person marketing team
- Introduced lightweight reporting and planning structure
Direct answers
- A trouble-shooting assignment: short-term contract to provide structure to a team of 10 reports. Implemented OKRs, produced video content, crystalised USPs, introduced reporting structure.
- Company context: a founder-led startup. About 30 people.
source: Tom's own account, direct answers
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