Sales Executive, Host Europe Group: 2 proof points
Everything in the content done in this role. The product name links the page with the full text. All roles, the facts page.
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| Sales Executive, Host Europe Group | alternative website an alternative ecommerce website made in his free time | The company website had high traffic (1M monthly visits) but was dated and cluttered. It explained the "why" poorly, and lacked focus and a core funnel. | Unasked, as a sales executive: this could be done better. | Built an alternative version in evenings and weekends, booked a meeting with the brand manager and pitched it. | Sales went up; moved to the web design team the next week and led it six months later. | Mar 2003 - Feb 2004 | funnels, brand, marketing, ecommerce, web hosting, team leadership |
| Sales Executive, Host Europe Group | sales competition First job, answering phones in web hosting sales | Graduated into the dot.com bust with no jobs. Got a foot in the door answering phones at a web hosting company: not his passion, but the way in. | Be good at it while finding the way to the web team. | Learnt to listen to customers by answering the telephone. Won the annual sales competition. Spent evenings and weekends on the alternative website (row 31). | Won the competition. Nobody expected it, so the prize changed from a Psion organiser to a record player, still in use. The alternative website got him into the web team the following year. | Mar 2003 - Feb 2004 | turnaround, SEO, funnels, 0 to 1, brand, marketing, SaaS, startup, ecommerce, domains, web hosting, team leadership, stakeholders |