partnerships: 5 proof points
Rows on the facts page whose own text or source section carries "partnerships". The product name links the page with the full text. All skills.
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| PM/GM at LEO Innovation Lab | Skincoach Skincoach, a patient-support app for terminally ill cancer patients, built in partnership with Amgen | Amgen, one of the world's largest biotech companies and a leading maker of immunotherapy treatments, wanted to help patients manage the skin reactions that come with treatment. Those reactions affect quality of life and, in some cases, whether a patient can stay on treatment. Nothing existed for the time between oncologist appointments. | Build a product for this audience under strict regulatory and ethical constraints, and agree a partnership model with Amgen that neither company had used before. | Interviewed terminally ill patients and worked with oncologists to reimagine care between appointments. Every decision intentional and judged with sensitivity: no moving fast and breaking things. Dynamically spliced video to simulate personalised dermatology consultations, designed for simplicity and trust. Negotiated a new partnership model with Amgen that challenged convention. | Full product lifecycle in 8 months, on time and on budget. Live closed pilot in Spain and France. The partnership model was later adopted by Amgen's core business as an exemplar for innovation partnerships. | Feb 2018 - Oct 2018 | regulated, healthcare, patients, discovery, ways of working, growth, launch, domains, international, stakeholders, partnerships, budget |
| Independent Consultant | independent consultant Remote product and strategy consulting | Moved to Denmark after meeting a Dane on a ski slope; needed to finance the move and Danish studies (Prøve i Dansk 3) and wanted into the Danish startup scene. Former employers Host Europe (UK) and EuroDNS (LUX) needed product and strategy work; Everplaces (DK) was a local startup client. | Deliver product and strategy work remotely from Copenhagen while building a life in a new country. | Briefed senior management, product managers, designers and marketeers. Pitched products; produced user stories, specifications, storyboards and wireframes. Wireframed order funnels to improve conversion. Created the strategy to refactor the legacy control panel serving 3M domains. Wrote content and did SEO, including interviews with MailChimp, Creative Commons, the EFF, Rand Fishkin and Michael Palin. Remotely managed teams in the UK, Luxembourg and Romania. | Spotted Raspberry Pi before launch, got in touch and turned it into a sponsorship deal. The EuroDNS engagement turned into the Marketing Director role. | Sep 2010 - Apr 2013 | pharma, growth, conversion, SEO, funnels, launch, marketing, startup, domains, web hosting, team leadership, remote, international, stakeholders, partnerships |
| Co-founder, TextualHealing.com | TextualHealing.com TextualHealing.com, mobile barcode tickets and coupons via MMS | Fresh out of university as the dot.com bubble popped and there were no jobs. The idea was good; the founders were far too early and lacked experience. | Launch a multi-sided marketplace for mobile tickets. | Wanted perfect and kept polishing instead of shipping. No go-to-market plan and no viable first iteration. | Never launched. Years later a CEO's motto, "launch crap, but launch", completed the lesson: ship in small viable increments to capture value and learn early, but never ship junk; to learn fast, run a test. | 2002 - 2004 | pharma, growth, SEO, launch, marketing, web hosting, remote, international, partnerships |
| PM/GM at LEO Innovation Lab | Amgen partnership model Innovation partnership between LEO Innovation Lab and Amgen for Skincoach | Partnerships operated as mercenaries not missionaries. The standard contracting process was delivery to be completed (output), not outcomes. | Negotiate a partnership model that allowed building and piloting inside the constraints of two regulated companies. | Managed stakeholders on both sides and negotiated a new partnership model and ways of working. It challenged convention at the time. | The contract model and ways of working were later adopted by Amgen's core business as an exemplar for innovation partnerships. Tom led in-market discovery and delivery under it. | Feb 2018 - Oct 2018 | regulated, healthcare, patients, discovery, ways of working, growth, launch, domains, international, stakeholders, partnerships, budget |
| Independent Consultant | Raspberry Pi partnership A partnership with Raspberry Pi | Consulting for Host Europe around 2011, Tom found out about Raspberry Pi before it launched, before anyone had heard of it. | Turn a hunch about an unknown project into something for the client. | Reached out to the creators directly and offered them a server for their downloads. Shaped that into a sponsorship deal for Host Europe. | Host Europe became a sponsor of Raspberry Pi before it launched. | 2010 - 2013 | pharma, growth, SEO, launch, marketing, web hosting, remote, international, partnerships |