Head of Group Strategy, UK2 Group: 2 proof points
Everything in the content done in this role. The product name links the page with the full text. All roles, the facts page.
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| Head of Group Strategy, UK2 Group | new domain platform One platform replaced them | 6 brands on 3 different providers, some going direct to the registry, each with different APIs, rules and management fees. | Manage development of a new domain platform. | Owned the business case, budget, specifications, contracts and migration strategy. | One platform replaced them (500,000+ customer domains). | 2008-2010 | turnaround, retention, launch, brand, marketing, ecommerce, domains, web hosting, team leadership, remote, international, budget |
| Head of Group Strategy, UK2 Group | Midphase pricing Midphase, UK2 Group's underperforming US hosting business unit | The US unit had a downward revenue trend: two flat-rate monthly accounts, very few customers on the top one, high churn. Tom was the CEO's troubleshooter across the UK, US and Ukraine offices, working remotely from the UK. | Diagnose the unit and reverse the trend without a new product. | Lifecycle analysis of the customer base. Restructured the two flat plans into tiered accounts with term-based pricing (3, 12 and 24 months), framed so longer commitments were visibly cheaper per month. Ran an anti-churn programme for existing customers: free upgrades to the new plans, added features such as backup to justify the structure, and switching costs such as losing the free domain on downgrade. Repositioned the brand and marketing and created a product roadmap. | ARPU up, customer lifetime extended, recurring revenue locked in. Downward revenue trend reversed in 6 months. 8 products launched in 10 months. | Sep 2008 - Sep 2010 | turnaround, retention, roadmap, launch, brand, marketing, ecommerce, domains, web hosting, team leadership, remote, international, budget |