Acting Marketing Manager US, UK2 Group: 1 proof point
Everything in the content done in this role. The product name links the page with the full text. All roles, the facts page.
| Role | Product | Situation | Task | Action | Result | Year | Skills |
|---|---|---|---|---|---|---|---|
| Acting Marketing Manager US, UK2 Group | US Marketing department Managed all online and marketing activity across 5 web properties | Run remotely from the UK, with a team never met in person. | Rebuild the underperforming US Marketing department before recruiting a US-based successor. | Created the marketing strategy, implemented a reporting structure, set and met budget targets. | Bounce rate down ~15%; sales conversion nearly doubled; product roadmap created and 8 products launched in 10 months. | Feb 2009 - Feb 2010 | turnaround, growth, conversion, roadmap, launch, marketing, team leadership, remote, international, budget |