Web Designer, Host Europe Group: 1 proof point

Everything in the content done in this role. The product name links the page with the full text. All roles, the facts page.

Role	Product	Situation	Task	Action	Result	Year	Skills
Web Designer, Host Europe Group	domain search Domain search on 123-reg: one text field that interpreted whatever the user typed and searched every ending asynchronously	Domain search was the key entry point for upselling hosting, and the UX was clunky. You typed a name, picked an ending from a dropdown and hit search, because each registry needed its own API call. One domain at a time, and users kept hitting taken names. Frustrating, poor conversion.	Nobody asked for it: the shop window of the business was a poor experience and worth fixing.	One text field, interpret whatever the user enters, search all endings asynchronously and show them together. First use of AJAX in the stack.	New revenue up 20% overnight. The approach became the industry standard: if you search for a domain anywhere today, this is how it works.	Feb 2004 - Aug 2005	API, growth, conversion, funnels, domains, web hosting