Growth
What growth experience do you have?
source: Tom's own account
I have a track record of driving growth. Improving funnels, reducing bounce rates, increasing activation and conversion. I have done this both from marketing and product seats.
- Host Europe: Restructured the online order process, increasing new revenue by 20%; reinvented domain search, inadvertently creating an industry standard.
- Opbeat: Trebled traffic and sign-ups in 12 months. Created a grass-roots video growth engine.
- EuroDNS: Reversed a 4-year decline, doubled organic traffic, halved bounce rate (60% → 30%)
- LEO TREAT: Halved acquisition costs, increased activation 7x with an experiment-led work rhythm
Related
- Host Europe Group: how did you reinvent domain search HOST.R2.STORY.DOMAIN
- Opbeat: how did you grow Opbeat OPBEAT.R1.GROWTH
- EuroDNS: how did you reverse the traffic decline at EuroDNS EURODNS.R1.TURNAROUND
- TREAT: how did you turn around TREAT LEO.R1.TURNAROUND
- TREAT: Tell me about TREAT LEO.R1