0 to 1, incubation and new ways of working
Have you built teams from scratch?
source: Tom's own account
Creating teams, departments, and ways of working where none existed:
- Host Europe: Created the New Media department from scratch
- Opbeat: Built brand, marketing strategy, team and channels from zero
- Wegovycare: Introduced outcome-focused ways of working; shifted release cycles from yearly to bi-monthly
- Novo Nordisk: Introduced a digital incubation model that shifted the organisation from output to outcomes
Direct answers
- B2B products throughout: Host Europe, UK2, EuroDNS, Opbeat and TwentyThree were all B2B; the product work was mine even where the title said marketing or strategy.
source: Tom's own account, direct answers