{
  "answer": "My first job, twenty years ago, was in a PRINCE2 waterfall setup. I recall a passionate argument with a graphic designer, each convinced our idea was right. Neither of us knew about testing.\n\nFast-forward a decade: a similar discussion with a product designer. He preferred A, I preferred B. We quickly agreed to test it, and that afternoon discovered users preferred something entirely different - option C.\n\nThe poor decision was anchoring on our own ideas and locking out better alternatives.\n\nOnce I learnt to detach from ego, everything changed. It was liberating. It's not about who has the best idea - it's about creating space for learning.",
  "section": "TQ.FAILURE.LEARNING",
  "source": "Tom's own account",
  "tier": "self-reported",
  "strength": null,
  "year": null,
  "direct_answers": null,
  "references": null,
  "follow_ups": [
    "tell me about Host Europe",
    "how do you approach problems",
    "tell me about other times you have failed"
  ],
  "score": 0.9,
  "matches": [
    {
      "section": "TQ.FAILURE.LEARNING",
      "answer": "My first job, twenty years ago, was in a PRINCE2 waterfall setup. I recall a passionate argument with a graphic designer, each convinced our idea was right. Neither of us knew about testing.\n\nFast-forward a decade: a similar discussion with a product designer. He preferred A, I preferred B. We quickly agreed to test it, and that afternoon discovered users preferred something entirely different - option C.\n\nThe poor decision was anchoring on our own ideas and locking out better alternatives.\n\nOnce I learnt to detach from ego, everything changed. It was liberating. It's not about who has the best idea - it's about creating space for learning.",
      "source": "Tom's own account",
      "tier": "self-reported",
      "year": null,
      "strength": null,
      "score": 0.9,
      "direct_answers": null,
      "references": null
    },
    {
      "section": "HOST",
      "answer": "Host Europe Group was Europe's largest privately-owned web hosting provider. In 2017 it was acquired by GoDaddy for $1.82 billion.\n\nThis is where I started, and where I learnt the trade - five years spanning sales, web, and leadership. It's also where I learnt *the hard way* about technical debt, waterfall, and PRINCE2.\n\nCareer progression:\n- Sales Executive (Mar 2003 - Feb 2004): Won annual sales competition, made an alternative website in my free time \n- Web Designer (Feb 2004 - Aug 2005): Reinvented domain search, now the industry standard \n- Group Design Manager (Aug 2005 - Jan 2006): Led web design across multiple brands\n- Head of New Media (Jan 2006 - Jun 2008): Created department from scratch, member of Senior Management Team. Restructured the online order process, increasing new revenue by 20%",
      "source": "Tom's own account",
      "tier": "self-reported",
      "year": null,
      "strength": "Led",
      "score": 0.63,
      "direct_answers": [
        "New Media: responsible for all online touchpoints, ecommerce, digital campaigns, email marketing and SaaS dashboards.",
        "One employer under several names: Pipex Communications acquired Host Europe in April 2004; the company reverted to the GX Networks name in 2008 after selling Pipex, was renamed Host Europe Group in 2009, and was acquired by GoDaddy in 2017.",
        "Managed all online channels (2M+ monthly visits): introduced self-service support, pioneered site-building tools, optimised support centre, led ecommerce, dominated SEO rankings.",
        "Product work at Host Europe before it was called product management.",
        "Company context: a founder-led startup at the beginning. About 150 people when I started, about 500 later, and 2,000 as part of Pipex broadband.",
        "Information architecture: the alternative site replaced one that was busy and cluttered, and lacked focus and a core funnel; restructured the online order process UI, increasing new revenue by 20% (2006-2008); introduced web standards improving accessibility, SEO & site performance (2004-2005); at EuroDNS, analysed user flow and redesigned website and ecommerce funnels; Skincoach was organised around a simple spoke and wheel pattern with 4 giant buttons, because elderly testers use the home button to find their anchor and start again."
      ],
      "references": {
        "period": "Host Europe Group, 2003-2008",
        "count": 3,
        "url": "https://takenbyninjas.com/for-agents/recommendations/#host",
        "tier": "attested",
        "note": "References for the role, not for this claim."
      }
    }
  ],
  "facts": null,
  "withheld": 0,
  "human_version": "https://takenbyninjas.com/projects/tombot/"
}